Born into a Venetian fabrics company that is now in its fifth generation, there was little doubt Nicolo Rubelli would follow suit. Since 1835, the family name has been synonymous with quality textiles. Their fabrics have been used in movies from Marie Antoinette to Harry Potter, and in fashion from Vivienne Westwood clothes to Gucci handbags. In town for business, the chatty Italian said he always knew he would end up in the family business. 'My father gave me the freedom to study what I wanted, but somehow, I always knew I would be involved,' Rubelli recalled. 'But it's hard to separate your private life from the business. It can be flattering, and exciting, and confusing and tiring - at the same time. My boss is my father and I work with my brothers. Luckily we get along well. We all live together in Venice and it is a small place so we can't really hide.' Ultimately, for this clan's company director, Rubelli's pleasure is the surprise of seeing where his family's products actually end up. 'Sometimes we don't know who our clients really are or what they are going to use our fabric for. It's always exciting to find our products while flipping through a magazine. It's like seeing part of your family or yourself there.'