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Healthy start

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Why you can trust SCMP
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Love of language has led Stephen Morgan, managing director of health care for Asia-Pacific at Weber Shandwick Hong Kong, on to an unexpected career path in public relations, and he finds it fascinating.

I went to university intending to study English. I found how people use communication fascinating. I ended up getting a master's degree in psychology from the University of St Andrews in Scotland, focusing on this aspect of human behaviour.

After graduation I had the chance to come to Hong Kong for the first time. I taught English for 11/2years. Then I went back to Britain as I had a place at law school. However, I ended up not taking up the place as I found another, supposedly short-term, opportunity that resulted in the path that I have been on ever since.

I volunteered at a cancer charity in Britain in the press office. However, after just two weeks I was offered a full-time paying job with them. I stayed at the charity for four years, and thus my initiation into the world of public relations came about.

I worked in various PR firms including KPR in Brussels, and Ketchum and Edelman in London for 13 years before the opportunity presented itself for me to return to Hong Kong. I've always had a soft spot for Hong Kong, so I jumped at the chance to join the health care division of Weber Shandwick, where I am the managing director of health care for the Asia-Pacific region.

The PR industry is so broad and is hugely fascinating. The media is always changing, which is a challenge. But I enjoy the fact that I learn something new on a daily basis, even though I've been in the industry now for 18 years, and in health care for even longer.

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