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SCMP Reporter

Who's behind it? Born in London, Jane Mayle moved to the United States as a child.  Having  graduated from  Columbia University, New York, with a degree in literature,  she decided to delve into the world of fashion. With boyfriend  Chris Jarvis, Mayle opened  a store named  Phare in New York's  Nolita neighbourhood  in  1998. The following year, she launched clothing label,  Mayle. The  line was an instant hit and sold out in  three weeks. She soon took over the entire store and renamed it after her label.
Why do we love it? Mayle's  romantic and feminine clothing, such as satin blouses, cosy knits, wispy cotton tops and pretty  crepe de Chine dresses, have attracted a loyal celebrity following, including   Helena Christensen  and  Sofia Coppola. She also offers  leather handbags and sling bags as well as  belts and shoes with a vintage vibe.
This season look for her  cream silk sheath dress with  lurex applique (above; US$615) or a feminine yet edgy  printed tank  (right; US$416).
Where can I buy it? Although Mayle isn't available in Hong Kong stores, her pieces can be bought online from   www.lagarconne.com and  www.satineboutique.com.   Mayle's accessories are available at www.shopbop.com.



Jane Mayle