So what is it that brings people to the Hong Kong Sevens?
'Do you want the truth or do you want something you can print?' asks Sunil Balari, a garment manufacturer who grew up going to the Sevens.
He casts a weather eye around the Hong Kong Stadium and takes in the potpourri of people wandering past.
'I'm not sure how many of us here are actually that interested in the rugby, but you know there's the beer, the crowd ... it's just a great atmosphere,' he says. 'It gets better every year - but the tickets get harder to obtain. I actually know someone who lives here but bought a package from overseas so they could get in.'
Someone who does actually live overseas and bought a similar package was Paul Cardamone, a Melburnian who flew in with a group of about 30 other men for the event.
'It's an excellent excuse to get away with the boys,' he says. Although not actually facing the field, he expresses some marginal interest in the game of rugby. That interest appears transient at best as two beautiful women in rather snug police outfits sashay past and join the queue for the South Stand.
Their names: Kristine Kiplinger and Dawn Dinwiddie, two North American teachers who decided to come to the Sevens because 'we met some Rugby 10s players last night in Stanley and they were really hot'.