It's a jungle out there in the corporate boxes. As the popularity of the Sevens grows, it stands to reason that other places than the South Stand are prone to queues and hordes of people. With the competition to have the best box one of the things that makes the Sevens unique, everyone wants to be in one. Everyone wants to have the best one. And nearly all are at capacity not long after the full house sign goes up in the South Stand. Leading the jungle theme was PricewaterhouseCoopers. 'It's hard, it's tiring and it's certainly never dull,' said Marcel Fenez on the life of a corporate Sevens host. 'It's raining monkeys in the Year of the Rat up here,' he added. The khaki-clad girls outside the Citicorp box vied for the jungle motif with an Indiana Jones theme. 'Indiana Jones music is a great background to the Sevens,' said Alex Stiris. Thoughts of sub-prime crisis disappeared behind a sea of purple and gold in the Merrill Lynch box. Said Hedge Fund sales director Nick Burmester: 'Our theme is the Golden Bull. We believe you've got to be optimistic, no matter what the markets. And besides, life is always pure gold when the Sevens are under way.' If Indiana was going to be arrested, Ian Pollard (pictured), vice-president at the AIG box looked like the man to do it. In a box awash with colour and elephants, he was dressed in a white suit and a Hawaiian print shirt, wearing more gold than you'd find in shops on Nathan Road. 'Who said insurance people are dull?' he asked. The JP Morgan box was a sea of relative calm inside. However, it looked like Halloween at the front door with the ubiquitous foraging children seeking freebies. Proving that CEO's can be hands-on, Roy Kinnear, passed out the coveted premiums with an avuncular calm. 'I remember my first Sevens in 1993 when the seats weren't on the new stadium yet. I loved it from the beginning.' ABN-AMRO chose an esoteric 'left brain, right brain' theme in their boxes on the East Side. Was it the Da Vinci Code uncoded, or a Grecian escapade with a beautiful maiden out the front dressed like Pythagoras's sister? Explained public relations manager, Yuk Min-hui: 'As we have two boxes, we wanted to show partnership. Our box theme is about the two sides of the brain. Over here in the West side, the box theme is the creative part of the brain. Our box on the East side is about the logic and science.'