A different kind of horsepower was on display at Happy Valley racecourse on Friday. Auto Italia rented the Jockey Club's parade ring to launch its latest fancy automobile, the Maserati Quattroporte Sport GT S. The name is a mouthful, but from what we gather the vehicle's main draws are the Italian carmaker's built-for-speed reputation and the made-for-comfort reality of a five-seat sedan. It includes an automatic transmission. For this type of event, the affair was surprisingly plain and simple. There were no egregious bells and whistles, no silly dancing models or fizzy sparklers. A white model of the car was unwrapped for a photo op and a quick toast with dignitaries, (from left) local Italian Trade Commissioner Romano Baruzzi, Auto Italia general manager John Newman and chairman Richard Lee Man-fai, and the Italian consul general, Marco Cerbo. In addition to their champagne toast, they also baptised the car by pouring a drizzle of bubbly onto the vehicle's hood. Perhaps the economy of the ceremony had something to do with the ever-social Mr Lee. Like many in the city, the silver-haired executive was coming down with a bad case of rugby fever. 'I just came from the Sevens,' he said. 'And I'm going back later tonight.' As for the sporty saloon, it sells for just over HK$1.6 million. 'We've ordered about 100 of them,' Mr Lee said.