Brand story: Toni & Guy

Who's behind it?

Founded as a hairdressers in 1963 by the Mascolo brothers - Toni, Guy, Bruno and Anthony - in London, the salons have grown internationally and the products are now available in more than 30 countries. Toni masterminds the commercial side, while the creative side is run by his daughter Sacha. Business development manager Gregory De Bock was in Hong Kong recently to help launch the updated packaging of the products.

What's the spin?

Most items are in handy pump packs and separated into three groups - Texture (to protect while giving separation and definition), Straight (sleek and glossy finish) and Curl (for defined curls to combat frizz).

Anything else?

The brand sponsors London Fashion Week and has also created many of the looks for the Milan and Hong Kong fashion weeks.