How environmentally aware are our corporates? Just take a look at the back page of their annual report. We note many local listed companies, particularly blue chips, flaunt their sense of corporate social responsibility by specifying that their publications are printed on recycled/environmentally friendly paper. But no company is more specific than HSBC, whose 472-page report weighs in at 1.97 kg, easily the thickest and heaviest of the lot. More than 8,500 copies of the report will be distributed today. The HSBC report was printed in Italy on paper comprising 55 per cent pre- and post-consumer waste, and 45 per cent virgin fibre, according to the back-page disclosure. Not only is the pulp chlorine free, but the book is printed in ink with a vegetable oil base. The report also carries a Forest Stewardship Council (FSC) logo, which identifies products containing wood from sustainable forests. Back in 2005, HSBC was the first Hong Kong listed company to comply with FSC standards, which have subsequently been adopted by Hang Seng Bank and Cathay Pacific Airways. Or you can have HSBC-lite. For those looking for a lighter, less in-depth (eye-straining) flick-through, tree-loving HSBC also prints a 47-page summary for its more than 50,000 shareholders who opt for the lighter version that weighs only 245 grams. With our securities regulators proposing to scrap the hardcopy prospectus for listing candidates, hopes are high that the corporate consumption of papers will be substantially reduced. After all, who cares enough to wade through a 2kg corporate document before investing? Little Green Ambassadors Still on environmental protection. Public awareness should begin as early as possible, or that is what Dairy Farm Group believes. In a rare show of support for environmental protection, the Jardine retail group chief executives (Wellcome, Mannings, 7-Eleven, IDEA) will launch a 'Little Green Ambassadors' scheme next week by offering environmental teaching kits to pre-school pupils. The four retail chains with more than 1,000 outlets will band together to enhance children's awareness of environmental problems. Cash-infusing cruising Who gets a higher salary - the head of a utility, the chairman of a mid-sized bank or the director of a cruise liner? As it turns out, working at sea seems to be more rewarding monetarily, or at least that's what we gather from the annual reports. Star Cruises director David Veitch, who runs Norwegian Cruise Line, last year made US$3.144 million, up 152 per cent from 2006. He trumped Wing Hang Bank chairman Patrick Fung Yuk-bun, whose pay cheque was expanded 13 per cent to HK$20.45 million, and Hongkong Electric Holdings group managing director Tso Kai-sum, who made HK$16.92 million, up 15 per cent. Last year, Star Cruises made a loss of US$200 million, while Wing Hang Bank made a net profit of HK$2 billion and Hongkong Electric made HK$7.44 billion. Not enough indians? Here's a new title to add to CEO, CFO or CIO. It's the CSA or chief strategic adviser. Yesterday Semiconductor Manufacturing International Corp (SMIC) appointed Shirley Lin, a Goldman Sachs banker, as its new chief strategic adviser. She will report to president and chief executive Richard Chang, who described Ms Lin as 'uniquely qualified to advise us on all aspects of our strategy in this extremely dynamic and changing industry'. Judging from the title, we can assume that SMI has a number of advisers offering it various strategies and now needs someone to head them up. Bean there, dung that Earlier this week, one of our readers suggested that a 78 yuan (HK$86.70) cup of coffee at Xiamen airport might be worth a mention in the Guinness World Records. We promptly received a lunch bill from a reader who spent HK$220 on a cup of Kopi Luwak at Caprice at the Four Seasons Hotel yesterday. Labelled as the world most expensive coffee, Kopi Luwak is made from coffee berries originating in Northern Sumatra that have been passed through the digestive tract of Indonesia's breed of civet cats, which are said to have an enzyme that renders them more aromatic - in an exotic way. Customers ordering Kopi Luwak receive a certificate of authenticity - and a shock to their wallet.