A Coca-Cola television commercial featuring vivid animation of human organs - an eye ball, two tongues, a finger and a brain - has upset at least 178 people, who found it anything but fun.
The animated tongues and other characters, which act and argue like human beings, were meant as part of a playful image in the recent ad for Coca-Cola Zero.
But complaints made to the Broadcasting Authority said the commercial was disturbing, disgusting and also scared children.
Three TVB viewers also told the station they found the ad disturbing.
The broadcasting watchdog said it was investigating the complaints but had yet to draw any conclusion.
The ad was produced overseas and aired in Hong Kong only, according to Coca-Cola China.
Before airing the TV commercial, the company said, 200 people had been polled and 70 per cent said they enjoyed watching it.