Ocean Park has ambitious plans for expansion in the next few years with new attractions, three hotels and an MTR station on the proposed South Island Line extension either on the drawing board or already under construction.
All this should make it possible for the marine-themed amusement park to maintain its robust financial performance and, according to government projections, boost visitor numbers to about 5.8million a year by 2012 and 7million annually by 2021.
'We are transforming into a longer stay, grander destination holiday resort,' said Tom Mehrmann, Ocean Park chief executive. 'By introducing three hotels ranging from three to five stars and by increasing the length of stays, we hope to see further revenue growth.'
Each of the proposed hotels will feature a different theme, and the intention is to design, develop and operate them in collaboration with companies experienced in the hospitality sector.
The 660-room Ocean Hotel near the main entrance, the 460-room Fisherman's Wharf Hotel, and five-star 160-room Summit Hotel and Spa will enhance the appeal for overseas tourists and give a way into the lucrative business of hosting corporate meetings and conferences.
Target opening dates are in 2011 or 2012, and Mr Mehrmann is confident these new developments will allow the park to capitalise on steady expansion in the tourism sector. This has been spurred by government support as well as the establishment of attractions such as Hong Kong Disneyland and the Ngong Ping 360 cable car which, broadly speaking, are seen as complementary.
There is, though, always an element of competition in battling for the tourist dollar. Therefore, in recent years, Ocean Park has focused on enhancing attractions, upgrading rides and staging special events, which balance fun with an educational aspect and concern for the environment.