IN a letter to the South China Morning Post on August 16, headlined, ''Projecting false image'', I lambasted Giordano for what I perceived to be the inappropriate nature of one of its adverts in promoting a so-called ''World Without Strangers''. My main point was that its stereotypical portrayal of African children would do nothing to promote such a world. On the contrary I thought that it would engender prejudice.
Some time after this letter was printed I noticed that the adverts were removed from MTR stations and no longer aired on television. I don't know whether this was a coincidence but if it was not, then I would like to thank Giordano for its sensitivity topublic opinion and to congratulate the company on its new advertising campaign now in MTR stations.
Obviously, Giordano is very serious about sending out important messages to the public and long may this continue. The road towards an appreciation of other cultures and peoples is a very long one, especially for the average Hong Kong citizen. The Government does not recognise the existence of racism in the territory, so it seems that we must increasingly turn to the private sector for some kind of comfort.
SAHR ERMACO JOHNNY Kowloon