With almost every frame packed with whimsical toys, and a too-predictable plot, Mr Magorium's Wonder Emporium is a cloying family drama that will only appeal to children. Writer-director Zach Helm succeeds in constructing a magical wonderland amid the hustle, bustle and normality of city life. The matter-of-fact manner in which the toys' lively antics are presented is somewhat surreal, making the magical happenings seem totally normal. But these promising signs are eclipsed by the inane plot and unimpressive portrayals of characters. Neither of the two heavyweight stars sharing top billing display their customary sparkle. Dustin Hoffman plays the 243-year-old toy store owner who is determined to give the reins over to his young manager Molly Mahoney (played insipidly by Natalie Portman) before his impending demise. But Molly isn't sure that she's ready for the responsibility, and decides to put the shop up for sale, much to the dismay of Eric (Zach Mills), a taciturn and socially-challenged little boy who is enthralled by the magical store. The story resolves itself in a most unlikely and uninspired way involving a wooden building block coming to life. When a bored-looking Portman finally decides to keep the store, there's none of the expected fireworks, and you'll wonder why she doesn't just give it to Eric and have done with it.