Young people are flocking to the Web for information and news making traditional print media like newspapers and magazines wring their hands over plummeting readership and ad revenue. The constant reports of layoffs and retrenchments at big news corporations point to a gloomy future for traditional media. The New York Times has announced plans to lay off about 100 people from its newsroom as a result of 'the worsening financial picture facing the paper and the rest of the industry'. While layoffs have been common in the industry, this is the first time the paper's newsroom has had to confront the harsh reality. According to the Newspaper Association of America, newspaper sales revenue has dropped 9.4 per cent from 2006 to 2007. Technological progress has brought about a wide range of alternative avenues for the public to access news. News feeds posted online or sent to mobiles or digital assistants nullify the need for people to buy papers. The appeal of wordy news accounts and thought-provoking analyses is also falling. Bombarded by all kinds of digital information, readers' attention span keeps shrinking. They are too impatient to read the turgid accounts in newspapers. Growing numbers of people, especially internet-savvy youths, see the graphic visuals or moving images online as sufficient sources of news. The New York Times reported earlier this month that a wave of departures has affected the print film critique industry. A dozen American newspapers have laid off, reassigned or bought out experienced film critics over the past few years. The internet is awash with film-related sites, so the hacks who deliver acerbic movie analyses are deemed expendable at a time when print publications are under immense pressure from ever-decreasing sales and an exodus of advertisers to the Web. The instantaneous nature of the Web also renders the traditional print media obsolete as far as the coverage of breaking news is concerned. The appearance of citizen journalists who produce instantaneous, first-hand accounts on the Web only reinforces the stuffy and inflexible image of traditional print media. While the pall over print publications is certain to remain in the coming years, streams of advertising dollars keep flowing to Web-based companies. Search engine giant Google's first quarter profit climbed 30 per cent to surpass analysts' predictions. The mushrooming of online news portals also puts increasing pressure on the print media to revamp their operations and diversify their businesses to stem the losses. The wide range of services offered by traditional newspapers to their online readers shows their strong will for survival in the Web 2.0 age. Many have provided news feed services to their subscribers who can read concise news reports including headlines and short excerpts via their emails or mobiles. Podcasts, video interviews and reporter blogs are also attached to spice up the reading experience. In the face of gloomy business prospects and formidable challenges from Web rivals, traditional print media will continue to adopt aggressive online strategies to survive.