The trade and culture sectors will join forces at a fair in Shenzhen next week to promote Hong Kong's creative industries. But it will take a long time to pay off for Hong Kong, says one of the participants at the China International Cultural Industries Fair. The Home Affairs Bureau, Commerce and Economic Development Bureau, Hong Kong Trade Development Council and Hong Kong Arts Development Council will stage the first 'Hong Kong day' next Friday at the fair, which is in its fourth year. Louis Yu Kwok-lit, executive director of the Arts Development Council, said his organisation had taken part in the fair for the past few years, but this was the first time the Trade Development Council and the Commerce and Economic Development Bureau had joined in. Mr Yu said the scale of Hong Kong's presence was the largest ever at the fair. The Trade Development Council said the Hong Kong day would feature a pavilion showcasing aspects of the city's creative industries: the film industry; architectural and interior design; arts and culture; and advertising and communication design. Speakers at a seminar will include John Chong Ching, veteran filmmaker and executive director of Media Asia Entertainment Group; Hong Kong Design Centre vice-chairman Freeman Lau Siu-hong; Centro Digital Pictures' chief executive officer and chairman John Chu Ka-yan; and veteran stage actor Jim Chim Sui-man, who recently turned down government funding and transformed his Theatre Ensemble into PIP Cultural Industry. The Hong Kong Chinese Orchestra will perform an evening concert. 'If Hong Kong keeps participating in fairs like this, it will eventually manage to establish an image among participants from China and foreign countries,' Mr Yu said. 'But this takes time.' He said this first joint effort was significant. Allan Chiang Yam-wang, chief executive officer of the Hong Kong Design Centre, said stronger government support could make the promotion for local creative industries more effective. The fair ends on May 19.