Visitors will soon get to enjoy the high life at city's premier entertainment destination
Glamorous Playboy bunnies at the gaming tables are just a taste of what guests can expect when Macao Studio City opens in 2010. The Playboy Mansion Macao will be central to the resort's attempt to become the enclave's premier entertainment destination.
Macao Studio City management is confident the Playboy Mansion, with a space of more than 36,000 sqft, will operate in a way similar to the one in Los Angeles which is a magnet for celebrities and red carpet events.
Macao Studio City's co-chairman and co-chief executive David Friedman said guests hoping to emulate the flamboyant lifestyle of Hugh Hefner, founder of Playboy Enterprises, would be able to dine, shop, stay in a Hugh Hefner villa and take a dip in the Playboy pool.
'Anybody can throw a party,' Mr Friedman said. 'But when Playboy throws a party, it is a party that everyone - stars and celebrities included - wants to go to.'
Playboy is no stranger to Chinese customers. The brand was first marketed in Asia more than 20 years ago, and there are Playboy concept stores in Hong Kong, Bangkok, Kuala Lumpur and Tokyo. In 2004, Playboy failed in an attempt to open an exclusive club in Shanghai. Authorities turned down the application because it did not comply with Chinese law.