Hong Kong's jetset was the primary demographic for cocktails on Wednesday night as proprietors of an exclusive hotel on the Amalfi Coast's Bay of Positano invited the rich and spendthrift to visit their picturesque resort on their next European escape. The Sersale family - patriarch Franco, his son Antonio and Antonio's wife Carla - were all here to tout their beautiful Le Sirenuse, which was converted from an 18th century family house to an immaculate 63-room hotel in 1951. Charming as they were, their sales pitch needs a bit of work. When asked what makes their villa stand out from all other roomings on the coast, Antonio was stumped. 'I don't know, I'm trying to figure that out,' he laughed. 'I guess it's the view. But it is a special place.' The clan runs just this one hotel and it's open only from March to November. 'We rather do one thing relatively well than two things badly.' Actually, we suspect the sales exercise is just an excuse for them to travel, especially to Hong Kong, to which the senior Sersale has been making regular visits. 'It is a sparkling city,' Franco said. Incredibly, they all expressed a preference for Hong Kong's vibrancy over Italy's provincial insularity. 'You have to travel,' Franco said. 'So many people in Italy, they never go past even the next town. Italy is steeped in so much history so it's hard for people to get away from it. But Hong Kong lives in the here-and-now.' Well, we'll swap our concrete shoebox flat for their vine-covered palace anytime.