The latest Quai de l'lle collection allows customers to personalise their own timepieces with a choice of almost 400 combinations Have you ever dreamt of owning a contemporary watch where you can choose the movements, materials, straps, and comes equipped with anti-counterfeiting technology? Vacheron Constantin's latest collection - Quai de l'lle - makes all this come true. Named after the brand's address in Geneva and launched this year, Quai de l'lle represents three key elements: personalisation, security and innovation. The watchmaking concept is the first in the world to enable customers to choose from three metals, two dials and two finishes on the movement in nearly 400 combinations. The Quai de l'lle comprises two models. The first features the day-date and power reserve self-winding (Calibre 2475SC/1) showing the date, day of the week and power reserve with hands. For this model, customers can choose from three metals: pink gold, titanium and palladium. Unlike many one-piece watch cases, this model's case comprises seven parts, including lateral flanks at 3o'clock and 9o'clock, lugs at 12o'clock and 6o'clock and a support plate. The case also comprises a titanium inner case, bezel, back and crown. Customers can choose a combination of materials for the various parts. Vacheron Constantin has installed an interactive tactile screen with materials and colour samples to allow customers to preview the watch that they want. The service is available at 100 appointed sales points around the world. It normally takes a few weeks to produce a personalised watch. For customers who prefer to buy a ready made Quai de l'lle watch, there is the second model featuring the date, self-winding (Calibre 2460QH) movement with date display on a disc. Both Quai de l'lle models come with two straps: black or dark-brown alligator leather and dark-brown or fine black rubber. The Quai de l'lle line establishes its identity with a modern cushion-shaped case, distinguishing itself from the brand's popular Malte Tonneau watches and classic Patrimony round watches. An important element of the Quai de l'lle line is its security features - a breakthrough in the history of haute horlogerie. Famous Swiss designer Roger Pfund, who created graphics for banknotes such as the Swiss franc and other currencies, designed the security system for the new collection. And Orell Fussli Security Printing, which prints banknotes and passports, provided the security features. All Quai de l'lle dials are ultra-sophisticated to prevent counterfeiting. The words 'Swiss Made' and 'Automatique', a few numerals, the date and the day of the week, and the brand name are all laser engraved. The dials on the two models use metallic technology to depict the sun. It is printed with invisible ink on a disc fixed to the back of the security polymer that can only be read under ultraviolet light. Although the technical particulars are highlighted on the dial, they do not affect the reading of the time as most of these functions are invisible. For security, the movements of both models are covered with a transparent film that is similar to that used for printing on banknotes, to protect against counterfeiting. Two new watch models - the Overseas Dual Time and the pink gold Overseas Chronograph - have also been introduced this year, further strengthening Vacheron Constantin's Overseas line which celebrated its 20th anniversary in 2006.