Striving to be the 'businessman's preferred airline' has paid off Acclaimed by frequent travellers as the most preferred carrier offering the highest quality of comfort, courtesy, ground and in-flight services and reliability, Jet Airways has from the beginning focused on becoming the 'businessman's preferred airline'. Since its inception, the airline's strategy has been to offer enhanced frequency on high-density routes. To service its regional routes in India and to provide feed to its trunk routes, Jet Airways operates its turboprop fleet of ATR-72 aircraft. The emphasis on safety, technology and on-time performance are key factors in the airline's success. Jet Airways was quick to realise the advantages of operating a state-of-the-art, young fleet with an average age of 4.2 years, thereby contributing to lower fuel consumption, lower maintenance costs, reliable schedules and operations and increased passenger confidence in the airline. Jet Airways has been credited with many innovations in the Indian aviation industry in its bid to achieve complete customer satisfaction. Its high quality of in-flight services, on-board comfort, and efficient services off and on the ground contributed to Jet Airways becoming one of the few airlines in the world to receive the ISO 9001 certification for its in-flight services. The use of cutting-edge technology has been at the forefront of its marketing and operations strategy. Some of the key areas where technology has been enhanced to offer customer friendly solutions are customer relationship information, the frequent flyer programme, baggage reconciliation, crew rostering, and engineering and maintenance operations. The yield management system, powered by AirMax (Sabre) supports optimisation of the revenue potential of the airline's available inventory, or number of seats. To consistently exceed passenger expectations, Jet Airways offers its customers several value-added services. These include JetMobile (sends out SMS alerts on flight status), JetKids (a programme to entertain young passengers), Jet Escapes (travel packages covering the airline's network), JetBoutique (in-flight shopping on international flights) and Sky Screen (a customised in-flight entertainment channel on long-haul international routes and some domestic routes).