Now we know why Tsui Hark did so little promotion for his new movie Missing here in Hong Kong. It appeared he focused all his effort on the bigger mainland market. The suspense drama starring Angelica Lee Sinje, Isabella Leong Lok-sze and Guo Xiaodong was released with little advance buzz and not surprisingly its local showing only managed to make a paltry HK$74,998 despite screening at 29 theatres. That's an average of HK $2,586 per screen. In comparison, last week's number one flick in town was The Incredible Hulk which scored HK$655,199 on 34 screens for a HK$19,271 average. However, Missing didn't miss in the mainland, where it apparently made more than 10 million yuan (HK$11.3 million) in its first weekend on June 17, according to its distributor. Could this be a parable for most local businesses too? Of course, Tsui didn't have to compete against anything big or green when he has the backing of the big red republic.