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Marketing position will be music to your ears

Ana Wang

A great opportunity awaits an individual who is interested in working for a creative, global brand

If you have a passion for music, an entry-level position within a leading music company is available.

With wholly owned record operations, or licensees, in 77 countries, Universal Music Group is looking for an assistant marketing manager.

The group's businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

'This position at the Universal Music South East Asia (UMSEA) regional office focuses on our strategic marketing business and finding new, creative, opportunistic ways to sell Universal Music's rich catalogue of current and old hits,' said Yvonne Yuen, UMSEA's vice-president of international marketing.

Far from being about rock 'n' roll, autographed CDs, front-row concert tickets or backstage passes, Ms Yuen said that this position demanded 'hard graft'. 'You will start off spending a lot of hours at your desk, e-mailing, on the phone and creating presentations, developing marketing strategies and, at the same time, listening to a lot of great music,' she said.

As UMSEA covers 10 countries, the travel potential is good in this role, especially for regional conferences, meetings or special projects.

'This job is a great career move for new graduates or people with two to three years' job experience who want to work with an amazing global company, learn about different aspects of the music business and [obtain] regional experience,' Ms Yuen said.

The ideal candidate is a graduate with some work experience, preferably in a creative field.

Applicants should have a passion for music, be open to learning about the business and Asian cultures, and not give up too easily.

She said the best personality for this role was someone who was creative and loved music. Applicants should be team players, outgoing, like challenges and be clued in to the pop-culture lifestyle.

'How someone presents themselves in their [resume] and shows their personality will catch our eye,' she said.

'From there, when we meet them, a bright personality and knowledge of and passion for music will win them points.'

Once on board, the most obvious highlight of the role is the chance to meet Universal Music's roster of artists and musicians, and the opportunity to work with some of the best players from the Asian music industry.

The role also promises the new recruit a strong sense of success that is delivered when a CD, or collaboration project, comes together and is sold across Asia.

'The challenge is to find creative, successful strategic marketing solutions in today's ever-changing music industry,' Ms Yuen said. 'The results need to balance creative passion with commercial success.'

Training and promotion prospects are both promising, with the role including on-the-job learning and the opportunity to move within a dynamic organisation.

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