Who's behind it? Six years ago former London investment banker Ranish Jansari had GBP50,000 (HK$730,000) to start the brand, which targets both health and beauty. 'I'm from an Indian family so I grew up with natural remedies,' Jansari, 34, says. 'You would go to your mum or grandma and she would knock up a remedy. I wanted something that would reflect this natural lifestyle.'
What's the spin? The name Fushi comes from a Japanese word meaning 'eternal living'. The theory is that to be beautiful on the outside you have to nurture your inside so it not only makes beauty products but also health remedies such as herbal tonic drinks. The juice bar offers fresh juices made to order for various concerns such as detox, slimming, energy and immunity. A nutritionist offers free consultations.
Anything else? The beauty products include hair, body and facial products that are free of parabens and SLS. Fushi is accredited with Britain's Ethical Organisation so its products are not tested on animals and fair trade ingredients are used with an emphasis on sustainability. A proportion of profits are donated to the International Tree Foundation. Future plans? Jansari is working on yoga classes for various health needs.
Where can I buy it? Nest at Harvey Nichols.