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Building relationships

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Why you can trust SCMP

Events such as the inaugural Hong Kong International Art Fair bring vendors and collectors together to lay some tangible foundations

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The growing number of art fairs in Hong Kong indicates an upswing in the local art market and they are proving popular with many galleries, which see them as an alternative way of attracting collectors.

Staying in touch with existing clients while reaching potential new customers is vital for galleries, which can not afford to rely on walk-in buyers to maintain healthy sales.

The inaugural Hong Kong International Art Fair - ArtHK08 - was held in May and showcased works by 850 artists, represented by more than 100 of the world's leading contemporary and modern art galleries from more than 20 countries.

Natasha Cubitt, marketing director of the fair, describes it as a highly successful event. She says the final visitor count of 19,185 exceeds expectations by over 30 per cent.

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The fair showcased contemporary and modern art and featured major artworks and artists of the 20th century, such as Picasso.

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