The Speed of Trust: The One Thing That Changes Everything
by Stephen M.R. Covey
Penned by the eldest son of Stephen R. Covey, the self-help guru who introduced the Seven Habits of Highly Successful People, this book delves into the importance of establishing trust quickly if an organisation is to succeed. The author spends considerable time discussing the five 'waves' of trust: Self trust based on credibility, relationship trust based on proper behaviour, organisational trust based on alignment, market trust based on reputation, and societal trust based on contribution. Also important is Covey's listing of 13 types of behaviour that can help to establish trust.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
by Chip Heath and Dan Heath
Inspired by Malcolm Gladwell's The Tipping Point, brothers Chip, a professor at Stanford University's business school, and Dan, a teacher and textbook publisher, provide practical strategies for sticky ideas. The elements of which are: simplicity, the idea is stripped to its core; unexpectedness, destroying preconceived notions about something so as to force people to stop, think, and remember; concreteness, using analogies to help people understand complex ideas; credibility, to build trust; emotion, which drives people to act; and stories, because telling a story gets people to play closer attention.