Pratham is setting up a Hong Kong branch to connect with local students in hopes of boosting the grass-roots literacy movement in India. It will be Pratham's first Asian chapter outside India and will appeal to people of Indian origin and others in Hong Kong willing to contribute to the eradication of illiteracy in India. Pratham Hong Kong is being founded by investment banker Siddharth Choraria and education consultant Leonard Moore. 'We would like to be in touch with schools, colleges and even universities who organise international volunteer abroad programmes to facilitate this opportunity and feel that students will come back with wider vision and exciting experiences,' Mr Moore said. All money raised in Hong Kong would be committed to education programmes in India. 'This means we, as volunteers, need to work together as a community, contributing in whatever way we can to make this happen. Even helping with newsletters and in small ways with fund-raising events can make a huge difference in getting the assistance on the ground that is desperately needed,' Mr Moore said. The organisation is expected to start collecting donations in December and aims to operate as a limited company with tax exemption. 'We are in the planning stages for some exciting and varied fund-raising events for Pratham in Hong Kong and it's not only about fund-raising. It's about being part of making the world a better place by pulling together as a large and wonderful team to do what we all instinctively want to do - make a difference,' Mr Moore said. Volunteers can contact Pratham Hong Kong at firstname.lastname@example.org . Its website www.prathamhk.org is still under construction.