o Organic
We live in a world where keeping up with lifestyle trends and what is considered stylish or healthy has become almost de rigueur. At the same time, the realisation that we cannot take the environment for granted is growing.
We hear terms like organic, environmentally friendly, pure and natural reverberating through fashion, beauty and even culinary circles. But what do we know about these concepts, and how much of it is reliable? When we hear that someone has become a vegan, eats only organic food because of all its supposed benefits, or wears all-natural make-up - how can we be so sure this isn't just a passing fad to be shelved when the next one comes along? And can there really be something better than what is already all-natural?
But perhaps the biggest question is: just how pure should so-called organic products be to earn that name?
Natural and organic beauty is one of the fastest-growing movements in the cosmetics market today. Although the beauty industry is booming, it can leave consumers confused. One of the biggest marketing ploys today is the use of the word 'organic', despite the fact that many consumers are unsure of its meaning.
So what does natural and organic skin care mean? With all the apparently organic players in today's market, there is still only a handful that can claim to be truly organic. Organic cosmetics are produced without the use of synthetic chemicals, fertilisers, animal-derived ingredients or pesticides; in other words, ingredients are pure and unadulterated.