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Web revolutionises the mating game in India

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After three years of dutifully waiting for her parents to find a husband for her, Anisa Tiwari took matters into her own hands. After specifying her requirements - religion, language, region, caste, and educational qualifications - she registered with a matrimonial website and sat back and waited.

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The replies flooded into her inbox. 'My parents' social circle isn't huge. They don't go out much. I realised we were fishing in a very small pond. It was better to go to a matrimonial website where there are thousands of suitable men to choose from,' said Ms Tiwari, 23, a marketing assistant at a New Delhi hotel.

Ms Tiwari found her husband, Dhruv, on www.shaadi.com (shaadi means wedding), one of India's most popular matrimonial websites. Sites such as shaadi.com and bharatmatrimony.com have 10 million Indians registered with them in their search for the perfect match.

The internet has transformed the way marriages have been arranged in India for millennia.

Traditionally, parents would spread the word that they were looking for a suitable match, and this 'alliance', as it was often called, would be found with no input from the boy or girl concerned.

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When matrimonial sites appeared a few years ago, suddenly young Indians realised they offered a much more appealing format. They could search for someone of whom their parents would approve but also inject their own preferences and tastes.

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