Chris Heywood, senior portfolio manager at Swire Properties, tells how the 'Starstreet' concept serves the needs of tenants, the nearby community and businesses How important is the Starstreet Precinct to Swire tenants and what has been the reaction to such developments? The Starstreet Precinct and Three Pacific Place are a natural extension of Pacific Place. Instead of just creating a superstructure of office space, we believe Pacific Place office tenants should be entitled to an enhanced environment which defines their working style. The creation of a holistic Starstreet Precinct would create values to office, retail and residents in the area. With this corporate vision of 'Building Communities', Swire Properties has contributed to enhancement work for the neighbourhood. These include re-landscaping work to improve the streetscape and traffic flow, shop-front enhancement, provision of plazas and greenery to inject a stylish outlook; and above all, the construction of the Three Pacific Place Link to enable safe, efficient and weather-proof direct access to Admiralty MTR station. For the community, Swire has contributed to fostering collaboration among retail tenants - from defining the brand and designing collaterals, to organising suitable community-wide joint-promotion which aims to provide F&B, cultural and festive experience to the community. We have also been in regular dialogue with the Hong Kong Tourism Board to promote the area as a destination for visitors. Thanks to a group of creative designers and free-thinking restaurateurs who have filled the area with character cafes, restaurants, galleries and home design labels, Starstreet Precinct has been able to retain some of its original cosy and quaint ambience with an injection of refreshing off-beat lifestyle overtones to differentiate from other dining precincts around town. Has the range of enhanced services at Pacific Place been well received by tenants? Are there any additional services such as privileges for tenants at local F&B outlets, concierge-type services and orientation? As part of our reputable management service we support our tenants in various ways. Promotion support is offered to new arrivals at Pacific Place via in-mall and electronic announcements to VIP members. Efficient updates of shopping guides and F&B guides are part of the daily service. Our customer service team has constant two-way communication with tenants to foster mutual trust and harmonious relationships. And impressive large-scale fashion and festive promotions are conducted regularly with strong publicity support. Our customer service counter staff are conversant in English, Cantonese and Putonghua, and possess all the necessary knowledge to show visitors the brands they want. They also act as friendly ambassadors to those who want to explore shopping in Pacific Place, enjoy promotional privileges on offer, and explore tourist destinations given Pacific Place's central location and reputation overseas. With the global markets crisis dominating the news, how is Swire's residential leasing sector geared for any fallout? The sustained global financial turmoil has dampened sentiment of Hong Kong's economy recently. However, we have not seen any immediate and significant effect yet. A steady arrival of expatriates to Hong Kong is always a long-term stimulus to the residential market. Due to limited supply of luxury serviced apartments, we expect demand for Pacific Place Apartments will remain strong. There will still be strong demand for five-star, centrally located serviced apartments through the highs and lows of economic cycles. There may be more demand towards smaller, one-bedroom apartments during the economic downturn. Pacific Place Apartments are well-tuned to cater for a relatively challenging time.