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Local knowledge opens doors to the city's hottest places

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Not all serviced apartment operators are created equal. Fast-growing Kush, with properties fringing Central, Mid-Levels, Des Voeux Road West and the Sheung Wan end of Hollywood Road, has an advantage in that founders Alex Bent and Dinesh Nihalchand both grew up in Hong Kong.

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As former students at Hong Lok Yuen International School and Island School respectively, they know their way around, especially at night. Their enterprise might be described as genuinely Hong Kong born-and-bred.

'When Dinesh and I first started Kush we asked ourselves what we would want in a serviced apartment and where we would want to live,' Mr Bent said.

'Being brought up in Hong Kong and of the same demographic as our residents, we are able to provide what is proving to be a cutting edge experience in the serviced apartment market in Hong Kong.'

What they came up with was less of a serviced apartment operation and more of a 'Hong Kong lifestyle brand'. The concept offers 'a way to get quickly exposed to the best spas, restaurants and night clubs that Hong Kong has to offer'.

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Along with designer interiors and hi-tech amenities, residents are equipped with a lifestyle card called Kush Envy, which 'provides more ways to stay and play in Hong Kong', with access to the city's 'hottest clubs, restaurants, fitness and recreation outlets. We only team up with the best places, places we would go to. We partner with like-minded business owners wherever we see fit'.

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