Owners who choose to stay in one of the developments by Kerry Properties can be assured of quality, luxury and above all, location A popular brand of luxury residences, Kerry Properties puts much emphasis on quality, exclusivity, comfort and location in its strong portfolio of luxury homes that spread from the Mid-Levels to Island South and Ho Man Tin in Kowloon. The group is not only a major residential landlord in Hong Kong, but also a leading developer, building high-grade homes for sale - the latest being the deluxe development 15 Homantin Hill in the prestigious residential neighbourhood of Ho Man Tin. Semy Ng Mai-shan, assistant general manager for marketing with Kerry Real Estate Agency, a marketing unit of Kerry Properties, says 15 Homantin Hill is a unique property with 69 luxury units of more than 2,000 sqft each. 'Traditionally, Ho Man Tin Hill was one of the most luxurious residential areas in Kowloon. We believe that neighbourhood is the essence of luxurious properties,' she says. 'In addition, 15 Homantin Hill, perched at a high point of 215 metres above sea level, commands magnificent views over the city. The residents can enjoy [views of the] whole coastline of Hong Kong Island from east to west.' Ms Ng says the project faces south in line with the traditional Chinese wisdom of homebuilders to allow natural light and ventilation in the apartments. The layout is another attraction for residents. There are only two units per floor and the orientation ensures that three sides of the building face open spaces. The architect has used this to full advantage, with a 70 per cent window-to-external-wall ratio to maximise natural light and improve cross ventilation. Ms Ng says 15 Homantin Hill is expected to be granted the Top Ten Property Layout Award of the Hong Kong Institute of Surveyors this month in recognition of the development's outstanding design. She says the project was launched in November 2006 and about 70 per cent of the apartments have been sold at an average of about HK$18,000 per sqft. The group expects to maintain a steady pace of releases for the remaining units as there is no need to rush sales, she says. Most owners are end-users, while some investors have bought the residences to add to their portfolios and for the attractive rental returns and capital appreciation in the long run. Soho 38 in Central is another new residential project by Kerry Properties. Located in the heart of SoHo, the development is the first hi-tech residential project which has teamed up with leading IT brands Cisco, Hewlett-Packard, Home Touch and Microsoft to provide a unique living environment for residents. 'Soho 38 is a single-block building with an elegant lobby and a smart clubhouse, and it is very outstanding in the area. The project has been well received by the market, demonstrated by the quick sale of 70 per cent of units within a week after its launch. The transaction prices achieved were satisfactory, with some units fetching an average price of more than HK$20,000 per sqft,' Ms Ng says. 'Kerry Properties is committed to providing its residents with the environment, facilities and services that perfectly answer to their needs, and to working the best out of the site conditions.' The group's low-density luxury project Constellation Cove in Tai Po was completed in May 2002, providing 78 houses and 208 apartments. Ms Ng says that Constellation Cove was built in line with the topography in the neighbourhood, and the developer maximised the view potential with the houses and apartments overlooking streams, a lake and Tolo Harbour. The project has since become a prominent landmark and a price indicator for luxury homes in the Tai Po district, she says. Kerry Properties' luxury residences for lease are some of the highest-grade properties in town. For example, Branksome Crest, Aigburth and Branksome Grande, all located in Tregunter Path, are among the company's flagship properties in Mid-Levels. To enhance the value of its properties, Ms Ng says Kerry Properties is renovating Tavistock in Mid-Levels and Belgravia in South Bay. The aim is to keep the intrinsic advantages of the original properties and enrich the design with better facilities, technology and equipment for modern living. Despite the dampening effect of the global financial turmoil and stock market corrections, Kerry Properties is positive about the prospects of its luxury developments. 'Hong Kong is Asia's world city. Its luxury properties are attractive not only to local wealthy people but also to business tycoons from the mainland, Southeast Asia and investors from around the world. This is in particular true with the depreciation of the Hong Kong dollar against foreign currencies,' Ms Ng says. 'Supply and demand are the basic drivers for the luxury market, bearing in mind that property is a non-movable product. We believe in the underlying demand from the rich, which will continue to surpass the limited supply of luxurious properties in Hong Kong, a well built-up city with a scarcity of land.' Kerry Properties is controlled by the Kuok Group, the controlling shareholder of the SCMP Group, which publishes the South China Morning Post.