With disarming candour Uhi Hui says: 'Like many Hong Kong people, I have a can-do attitude.' The judges of this year's AmCham Women of Influence Awards have not only recognised this, but have been mightily impressed by how Ms Hui has adapted her determined personality to her professional life. They also considered how she has managed to balance her family's needs - the youngest Hui is only six-months old - with the objectives of a public relations company and her own career. Asked what the Young Achiever of the Year Award meant to her, Ms Hui said: 'Recognition for my team, and my work and what I believe in.' Her mentioning the team first revealed the outlook of a remarkable and eminently team-orientated young woman, who was brought up in Hung Hom and now heads offices on the mainland's three premier cities of commerce and business. Her role as the PR People Consultancy executive director for Greater China entails enormous responsibility for the business and staff development in three offices - Hong Kong, Shanghai and Beijing. The company, established in 2002, is a 'boutique PR agency' which, as Ms Hui explained, 'offers services to companies in reputation and brand management, corporate communication, crisis management and media training in the Greater China region'. Not only has she been with the company from day one, she also helped set up the company and put it on track. She added: 'There are only a few boutique-size PR consultancies that have wholly owned operations in all three cities; you either find big international agencies or smaller local players. PR People Consultancy, being fortunate enough to have won several PR awards in Hong Kong and the mainland, fills the gap by providing tailor-made services to clients in the region.' The award covers broad criteria, encompassing three areas: professional and entrepreneurial accomplishments; advocacy, power and influence; and community involvement and responsibility. When asked to identify the qualities that helped her win the award, she said: 'I believe in myself, and I believe in the value of empowering teammates. 'I also follow my intuition, but I do so with flexibility; it is important to listen. I am passionate both about life and about the business of PR, and the one passion strengthens the other.' Ms Hui is a business leader who endeavours to be dependable in an unpredictable profession. 'I seek to fully understand a client's objectives, and then commit myself to accomplishing them,' she said. 'But I do not bluff when I know that I am being asked for what can't realistically be delivered. I also constantly challenge my own assumptions and certitudes with an open mind to further learn and adapt to situations.' Outside the office, she finds fulfillment in, among other places, Beijing's museums. 'My husband and I often go on long weekends to Beijing, where we can lose ourselves in an amazingly cultural and artistic city,' she said. 'This is the kind of break we really enjoy. Hong Kong doesn't offer so much on a cultural level, but has many fine qualities not found elsewhere and, above all, it is home.' Her family has been a supportive and encouraging presence in her life. 'My father, also my role model and a two-time cancer survivor, taught me to stay positive, enjoy all that life offers and always maintain a thirst for learning,' she said. Today, for Ms Hui, family support endures. 'My supportive husband and two adorable sons - one nine, the other only six months old - constantly remind me, regardless of setbacks, to put things in perspective to learn to appreciate and enjoy the simple things in life. 'Children provide an excellent mirror - raising them requires lots of adjustment and flexibility, while keeping a sense of discipline. They respect, or disrespect, adults through our own actions.' She outlined four concepts to keep in mind in business. 'Focus on strengths, while keeping in mind that there are always alternative courses of action,' she said. 'Do not give permission to others to undermine your confidence. Many successful people were told in their younger years that they were not talented enough or clever enough or 'good' enough, to make their mark. Yet they triumphed through self-belief. Nevertheless, supportive people around you are crucial. 'Don't be intimidated or feel insecure because of the unknown or uncertainties. Instead, enjoy every bit of the learning curve; in any event, you'll benefit from it. 'Take a step-by-step approach to objectives and goal-setting. Rome was not built in a day, as they say.' 'Don't treat monetary reward as the only means of evaluation', she said. 'If your head and heart are in the right place you'll achieve what you set out to do.'