The party began long before Lin Wen-tang was crowned the winner. In the UBS Village there were lashings of food, face painting and a simulator, as well as stalls from Ecco, Heineken, Hugo Boss, Samsung, PCCW, Emirates and the Marriott hotel catering service.
'Although I am not the promoter, it was my goal for the people to stay and enjoy the atmosphere afterwards,' says Oliver Bertschinger (pictured), head of sponsorship for UBS Asia Pacific.
'That's why we had a Dixieland jazz band that started when the last putts dropped. In the old days after the final shot some people went to the member's enclosure but for most the day ended.
'We wanted people to walk away feeling they've had a great day out and so we improved many facilities and tried to extend the day. We tried to upscale the event and the viewing facilities. With golf, it's all about capturing the play from the right angle, so we built new viewing facilities that allowed fans to get closer to the action.
'We know the event is improving every year as we track it. We run a survey of 200 random people throughout the tournament. Last year, 75 per cent said the tournament had improved.'
