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Gome boss caught in his fiercest storm

4-MIN READ4-MIN
SCMP Reporter

Stock price manipulation case hangs over tycoon

'If I don't create a storm in the market, others will' was Wong Kwong-yu's classic explanation to his aggressive price-cutting tactics in July 2004.

As much as he is known for creating storms, the founder and chairman of the mainland's largest chain of consumer electronics stores, Gome Electrical Appliances Holding, is also known equally for competently weathering and overcoming them with ease.

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Yet, no one is sure if this self-made billionaire would be able to ride out unscathed the current and most lethal one to date - allegations of manipulating stock prices.

Mr Wong, one of the nation's richest men and reportedly being detained by Beijing authorities, aroused market interest by bringing cheap home appliances to the mainland consumer in the early 1990s at a time when living standards had greatly improved after a decade of reforms.

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His reputation was further stamped by his willingness to undercut rivals and suppliers when market competition stiffened and his timely tapping of the capital market for funds to expand.

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