While products may look the same, service quality sets them apart. In times of economic crisis, the Hong Kong Retail Management Association (HKRMA) believes that maintaining a high standard of service should be a priority.
'The best advertising lies in word of mouth, and word of mouth comes from good customer service,' said HKRMA chairman Caroline Mak.
In the face of a harsh challenge, such as the global financial tsunami, Ms Mak said local retailers should work more on securing customers and boosting the quality of service.
The retail sector in Hong Kong has come under intense pressure as consumer spending is falling, and the city is also in recession. A number of retailers have also closed shop recently.
The 23rd HKRMA Service & Courtesy Award is a major event in the retail industry that recognises the importance of customer service. Launched in 1986, the award has been widely recognised and supported by members of the association and the trade.
Paul Ma, chairman of the 2008 organising committee, described the award as the 'Oscar' of the local retail industry.
'There were 636 participants from 99 retail brands running for the Junior Frontline, Supervisory Level and Best Team Performance awards. The figures have reached a record high among the award's long history,' he said.