One of the scions of the Swarovski crystal empire dropped into town last week. Nadja Swarovski (pictured) may be the great-great-granddaughter of the company's founder, but it was her knack for aligning the glass bling with name designers that gave the brand the cachet it carries. Her current move is placing crystals in more home furnishings, hence the appearance last Thursday at Pacific Place's Lane Crawford home store to promote her Crystal Palace division. 'Crystal Palace is all about Swarovski chandeliers and components,' the statuesque executive said. 'We've been supplying the industry since 1915 and we've seen a lot of cookie-cutter chandeliers. We felt it was important to lead the industry by setting an example of what can be done. We've gathered some designers and gave them freedom to reinvent. Now, we're slowly moving into furniture and home objects. The most important thing is to work with cutting-edge designers.' A quick flip through any hip-hop magazine, though, and you'll see the other reason why Swarovski is so big. When rappers and wannabe 'playas' can't afford real diamonds to look the part, they inevitably turn to Nadja's family jewels. However, she thinks it was Swarovski that turned people to bling. 'It's like a chicken or egg thing: maybe Swarovski contributed to the popularity of bling. What we try to do is celebrate crystal in its own right. It's not trying to be imitation diamond. With Crystal Palace, we're very choosy about who we work with. But in terms of people buying our crystals, we can't control their final product.' In other words, you can have too much bling.