Focus Media Holding, the mainland's largest outdoor electronic display company, has booked a one-time loss of US$200 million in its fourth-quarter results after a display business bought last year failed to deliver its profit target. Focus Media bought in-store digital display operator CGen Digital Media in December last year for a cash consideration of US$168.4 million with a US$181.6 million share deal that would have entitled CGen to Focus Media shares of that value had the former made a profit within two years of the deal. 'As CGen did not meet the minimum profit target for the additional share-based consideration, Focus Media will not implement it and will not pay for the deal,' the company said. Deutsche Bank analysts wrote in a research report yesterday: 'The write-off charge is higher than our previous expectation of US$130 million, and we believe it is also higher than market estimates'. Goldman Sachs analysts said they believed CGen failed to deliver the profit target of US$10 million to US$20 million this year because of large outstanding payments to supermarkets where it had installed liquid-crystal display panels. Focus Media had said advertising revenue in the third quarter from its in-store network, including CGen, was US$16.8 million, an increase of 136.6 per cent year on year and slightly less than the US$17 million in the previous quarter. Focus Media will book a restructuring cost of US$200 million in this quarter's results. The Nasdaq-listed company will book another one-time loss of US$20 million over the ending of its mobile advertising business. Earlier this year, Focus Media's mobile advertising methods came in for criticism in a China Central Television programme, which said it was sending spam text messages.