City's biggest catering group cuts a festive slice for charity If you are still thinking over your Christmas menu, Operation Santa Claus has a dinner idea for you. A roasted American turkey is a fine option for the Christmas dinner table; lovers of Chinese food may fancy the traditional basin feast, or poon choi; a bowl of Cantonese soup will warm your body and heart on a cold day; and nothing beats a slice of cheesecake for dessert. All are available at Maxim's outlets, which will share the Christmas spirit of giving with customers, by donating part of its proceeds to Operation Santa Claus this year. From today until next Monday, Maxim's will have a large-scale charity sale at its 250 outlets across the city, including m.a.x concepts, jade concepts, Maxim's MX fast food chains and Maxim's Cakes. The group will donate HK$5 to the charity campaign for every Winter Poon Choi, Delicacies Premium Soup and Angel Cake sold during the week. And it will chip in HK$10 to Operation Santa Claus for each order of Roast US Turkey. Organised by the South China Morning Post and RTHK, Operation Santa Claus, now in its 21st year, will aid 13 groups. Part of the funds will also go to the Post Homes for Hope project to help victims of the May 12 earthquake rebuild their homes. 'It has been seven months since the earthquake occurred in Sichuan ,' said Michael Wu Wei-kuo, chairman and managing director of Maxim's group. 'We understand that reconstruction in the quake-affected areas will take a long time, and a huge amount of resources are needed to help residents rebuild their homes. 'By joining Operation Santa Claus, we'd like to spread the message to the community that there are still many people in need of your help over this Christmas season. 'I believe this year will be a good start for our long-term support of Operation Santa Claus.' Maxim's group, Hong Kong's biggest caterer, announced its participation in the community charity drive at a staff gathering last Friday at Simplylife Foodplace in Citibank Plaza in Central. Four of the group's head chefs introduced the four selected products to be sold for charity. The dishes are either Maxim's signature dishes or popular products launched recently. Following a short ceremony, more than 100 staff from different departments were among the first to taste the roast turkey, and enjoyed snacks and wines served by Simplylife, a subsidiary of the group. Becky Wong Sai-mui, deputy human resources manager of m.a.x. concepts, said: 'This is a terrific chance for our staff in different offices to get to know each other. It was her second time at the event. She said: 'I feel today is particularly meaningful as we are doing something good for the homeless people in Sichuan.'