Korean men are not renowned for being advocates of women's rights. But one might expect an international corporation such as Korean Air to have a more enlightened outlook. However, it seems an attitude inadvertently displayed during the airline's recent advertising campaign in Hong Kong is symptomatic of its hiring and corporate policy in general. The over-the-top advertisement with sadomasochistic overtones featured a pretty flight attendant on her knees serving a glass of wine. It raised more than a few eyebrows in town and was quickly pulled. But what can you say to an airline that has told South Korea's official human rights watchdog to mind its own business? The state-run National Human Rights Commission's found this week that the airline has not hired a single male cabin-crew member since 1997. The airline admitted it had a ban on men applying to be flight attendants, according to an Associated Press report, though it sometimes rotated current male workers to perform cabin duties. In an official response, it in essence said, 'So what?' It said it had no intention of abiding by the watchdog's advice because it 'seriously' violated an individual company's rights to formulate its own hiring system, AP reported.