No request is too difficult for the Asia Pacific chief executive of Quintessentially. OUR 24-HOUR concierge service remains the core of our business. Requests range from daily assistance (delivering members' forgotten BlackBerry chargers to various destinations) to the slightly more creative (sourcing dancing bears and dwarves for a bachelor party in Lapland). Then there are the ones that are set to test us. A date with Angelina Jolie? Done. But that will be US$100,000 to her charity of choice. Beyond this, we also provide members with insider information on the latest happenings around town. Carefully assembled member profiles are developed so relevant news is fed through according to hobbies, occupation and family. Providing our members with access to elite clubs and tickets to sold-out shows may make their lives easier at the end of a day's hard work, but the current trend in the lifestyle industry is leaning towards custom-tailored experiences that will be truly memorable. The privileged fashionista may own double-digit Hermes Birkin bags, but now if she wants, she can go to the factory in Italy, hand-pick the leather and colour and watch her bag crafted by trained artisans. Recently, a member of ours wanted to do something special to surprise his partner, so we arranged for them to be flown to Egypt where pyramids were shut down and an Egyptologist gave them a private tour before they dined under the stars. The demand for such packages has spawned our sister company, Quintessentially Escape. The past year also saw the creation of Quintessentially Wine and Quintessentially Estate, the latter of which is open to non-members. We found many of our members needed help finding property to rent or to buy when relocating, or simply for a second home; so we opened an arm headed by an expert to handle property needs. Many of our members are also wine connoisseurs and always on the lookout for alternate investments, so it made sense to use our extensive network of global experts in the wine industry to provide our members with the best access to fine vintages. Membership is limited to 2,000 in Hong Kong, and with the volatile economy, we are concentrating most of our efforts on membership retention. We have very high membership renewal and the majority of member applications we receive are from referrals. Our members tend to be well-connected low-profile businessmen constantly on the go and as such we focus on tailoring our services to making the most out of their time. We also function as a private members' club. Through the services we offer, we have the luxury of getting to know our members in the same way a personal assistant might. How fantastic would it be to be personally introduced to another like-minded cherry-picked member to further enhance your network? It's one thing to go out and drink delicious wine and eat fine food, but when the night is over, it's about the people you meet. This year, we'll be focusing on expanding the extent to which our members contact each other through the club. We understand that what our members stress the most is value, not just for their money, but for their time. And this is what Quintessentially is all about.