Who? M Moser Associates ( www.mmoser .com) is an architectural firm specialising in workplace interiors. The firm was founded in Hong Kong in 1981 by Moira Moser, an American architect, and has grown to become a global enterprise employing 500 professionals in 11 offices around the world. What has the firm done recently? The fairground-themed design of advertising agency Ogilvy & Mather's new Guangzhou office - titled A Carnival of Ideas. The project won Fortune magazine's 2008 China's Most Successful Designs award. What was the goal? Ogilvy & Mather wanted its office to be a source of inspiration for staff, to help them generate ideas. The firm had relocated from the Guangzhou central business district to a new arts and culture hub on the city's fringes. Why a carnival theme? The client's brief was to build a fun and interactive space to ease people into their most creative modes. Understanding the pressure of working round the clock, the firm wanted a space in which staff could 'break free from established ways of thinking' and 'spontaneously explore new ideas', says Annie Chan Lai-fong, M Moser associate and a designer on the project. 'We believed a playful environment would make people happy - and good ideas usually come up when you're in a relaxed mood.' How was this achieved? Most visibly with a carousel in the front entrance, created by a manufacturer of amusement-park rides. The playful mood is continued in the boardroom (above left), where a projector is concealed in a carousel horse suspended above the table. An element of surprise is key, says Chan. 'No one expects to see a flying horse in a meeting. It's both fun and functional.' What are the key features? The building has a five-metre-high ceiling on the ground floor and lots of natural light. To create a strong vertical link between the floors and reflect the client's corporate personality, the design team created a red corridor with a dramatic staircase at its core. Are there other special areas? The heart of the 'carnival' is the relatively spacious pantry and communal area, which can be reached through a 'secret' door in the boardroom, among other ways. Staff can 'totally relax here and play with ideas', Chan says. Is the client satisfied with the result? Michael Lee, chief operating officer at Ogilvy Shanghai & Southern China, said in a press release, 'Our people simply love it here.'