What better way to start the Year of the Ox than with cow merchandise?
Launched just in time for the Lunar New Year, the Creative Zen Moo Plus is a cute little toy if you're bored of more hi-tech devices from brands like Apple.
The Zen Moo Plus is a standard portable MP3 player encased inside a seasonal chubby bovine - although, technically, a cow is not an ox, as the latter has big horns. What the Moo Plus offers is 2GB of storage, MP3 and WMA audio playback, a built-in FM radio, the ability to record and playback voice, and 20 hours of battery life.
There's also a built in speaker for sharing your tunes, but don't expect high-fidelity sound, especially in noisy environments.
The loudspeaker also allows for a really cool feature from the Moo Plus - an alarm clock. This way, this little cow can wake you up as well as put you to sleep, perfect for travelling if you're tired of using your mobile phone alarm, or want to save the battery for more important things, like calls.
If you get bored of listening to music, there's also a Tamagotchi-like game, where you can raise your own digital pet cow.