Shopping is sometimes compared unfavourably to running a marathon. Next Sunday, the widely different but sometimes equally gruelling pursuits will come together in an effort to get Hong Kong spending again. 'Cheer Up Hong Kong' - a promotion initiated by Standard Chartered Bank to coincide with the Hong Kong Marathon - will see more than 3,000 businesses offering special discounts on February 8. And it is not just the 55,000 expected runners who will benefit; everyone who visits participating businesses - which range from convenience stores to boutiques, restaurants and department stores - will be able to snap up the bargains. Bargains on offer vary. For just HK$1 you will be able to buy a cup of milk tea, iced tea or a Slurpee at 7-Eleven, while a Circle K meal set will cost just HK$10 and a soup from Oliver's Super Sandwiches will be HK$5. Spaghetti House will offer 25 per cent discounts on takeaways, while Imperial Bird's Nest will sell its exotic Chuanbei Crocodile meat soup for HK$39. Clothing chain G2000 and appliance store Japan Home Centre will offer 20 per cent off goods, while luxury retailers Aquascutum and Ashworth will cut prices by 10 per cent. The Retail Management Association, the General Chamber of Commerce and Commercial Radio are all taking part in the call to spend. Standard Chartered executive director Ben Hung Pi-cheng hopes the promotion will boost spending following the Lunar New Year. Mr Hung said he expected the marathon to draw crowds in excess of 100,000 onto the streets from dawn on Sunday morning, giving businesses a good chance to cash in. Discount details will be posted at www.cheer-up-hongkong.hk .