Who started it? Australian designer Camilla Franks, who began her career as an actress. While touring Australia, she would help out in the wardrobe department, often designing costumes for the productions she was starring in. Soon she was making made-to-order pieces for friends and clients and in 2004, Franks launched her own line. The range of colourful kaftans - an item of clothing popular with her mother when Camilla was a child - earned her the nickname Kaftan Queen. Today, her label is stocked at high-end boutiques, including Henri Bendel in New York and David Jones in Australia. In 2007, she published Women of the World, a not-for-profit coffee-table book that pays tribute to influential and empowering women. Fans include Sharon Stone, Fergie from the Black Eyed Peas, Nicole Kidman and Elle Macpherson. Why we love it: Franks adds a modern twist to traditional cultural clothing such as flamenco dresses, jumpsuits and kimonos, transforming them into glamorous resort pieces. For spring, the Sirocco collection features heavy beading, light fabrics and bold prints. Encrusted ponchos, peasant and maxi dresses and hand- painted wrap trousers go seamlessly from day to night. What we'd pick: the beaded Grace tunic (left; HK$4,700) in white or black, or the embellished Madagascar leopard print kaftan (HK$4,500), for the beach. Where can you get it? Camilla Franks is available at Lane Crawford boutiques including that in IFC Mall, Central, tel: 2118 3388.