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Energy firms seek to grow amid slump

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Strategic Outlook '09

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Things look pretty bad for the mainland and world energy sector this year, with the global economic crisis depressing prices and casting gloom over industry expansion. Yet, beneath the dismal conditions lies opportunities for the strongest companies to emerge even more powerful when the market recovers.

The global economic slump led by the United States and Europe saw US oil prices fall 71.7 per cent to US$41.68 a barrel last Friday from a peak of US$147.27 in July last year. It closed as low as US$33.87 on December 19.

Coal prices have followed closely on the heels of oil, with the Australian Newcastle benchmark tumbling about 60 per cent since the July peak, and the mainland's Qinhuangdao benchmark declining a lesser 40 per cent as state price control limited earlier gains.

The International Energy Agency, which represents 28 consumer nations, predicted global oil demand would fall for a second year this year by 0.6 per cent, after a 0.2 per cent drop last year.

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It projected mainland consumption to rise a mere 1.1 per cent this year, down from an estimated 4.2 per cent last year.

The mainland fuel market would see a 'fundamental change', from a seller's market in recent years to a buyer's market this year, the China Securities Journal quoted the country's largest oil refiner and fuel distributor China Petroleum & Chemical Corp's (Sinopec) chairman Su Shulin as saying.

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