Damien Levy spends his days working as a business analyst for Christian Dior. And you can guess that being around all those clothes might make him fancy a little game of dress-up now and then. 'I like to have fun and I like to make people smile,' he said, while waving the pitchfork that served as the main prop for this year's devil costume. 'Everyone knows things have been tough in town so it is a good time to go a little bit crazy.' A flu bug robbed Levy of a chance of breaking his personal best in the half-marathon, but that seemed of little concern once he started playing up for the cameras. 'During the week things are serious,' he said. 'But there is nothing better than having a bit of fun.'