Microsoft Corp is planning a big push to promote the adoption of genuine software to more mainland consumers under the central government's personal computer subsidy scheme for rural areas. The world's largest software company, whose Windows operating system is run by most personal computers, plans to assist its partners involved in the government subsidy programme, which extols the use of legitimate software in low-cost desktop and laptop computers. 'We intend to help our partners provide training and supply the relevant applications to consumers in the countryside,' said Simon Leung Lim-kin, chairman and chief executive of Microsoft Greater China. International Intellectual Property Alliance, a private-sector lobby group, says it recommended to the United States Trade Representative last month that the mainland remain on its priority watch list for 'some of the highest piracy rates in the world'. Mr Leung said consumers in the mainland's rural areas might want software installed in their personal computers to be more basic than that used in major cities. Education, entertainment and agri-business programs are expected to be some of the relevant applications for millions of rural residents eligible for state-subsidised purchases. 'We shall work with Lenovo Group, which is a major partner, and the other computer brands in the programme,' said Mr Leung, without elaborating. According to mainland media reports, 14 PC makers have been cleared by central authorities to participate in the programme. These include domestic manufacturers Lenovo, Founder Technology, Tsinghua Tongfang, Haier Computer, Great Wall Computer Group, Hasee Computer, Malata, TCL Computer Technology, Southwest Computer Sanshan Tianjiao, Manjiang and Inspur, formerly known as Langchao. The world's top three personal computer makers - US-based Hewlett-Packard and Dell, and Taiwan's Acer - are also participants.