HONG KONG socialites who were gutted, filleted and hung out to dry at Christmas, be warned - the same is likely to happen again. In a hilarious feature in the British glossy monthly Marie Claire late last year Pansy Hui, Jennifer Tose, Flora Cheong-Leen, Lillian el Azar and Margery Au, among others, were portrayed as impossibly rich and self-centred and completely out of touch with life as most people know it, although the ladies complained bitterly that their comments were wildly distorted and taken out of context. Nevertheless the item aroused enormous interest, so much so that preparations are underway for not only one, but possibly three more profiles of the territory's gilded set. Leading the charge down the ramp at Kai Tak is said to be a BBC film crew, hoping to make a television documentary along the lines of the egregious Lifestyles Of The Rich And Famous. Two Paris-based interests are also anxious for an intimate look at Hong Kong's most conspicuous consumers. One is an agency that sells stories to glossy magazines and the other is the French monthly Point De Vue. Those trembling in their Gucci slingbacks at the thought of another pasting in print should relax since the latter's editorial stance consists of fawning over European royalty. ''Bring me pictures of Hong Kong royalty!'' demanded the editor after being briefed on the territory. After a clarification of our constitutional arrangements, she decided the filthy rich would be an acceptable substitute. ''Things are so bad here [France] we need to dream, and we hear about these exciting places like Hong Kong; we need to show our readers le richesse of Hong Kong!'' she trilled. A journalist in Paris deputed to cover the story wondered aloud whether the ladies stung by the Marie Claire article would be willing to be interviewed again. ''Oh, don't worry darling,'' came the reply from these shores, ''It will be a cold day in hell before some of these women turn down publicity.'' STILL on the subject of high society and the press, it seems one socialite has decided the best way to deal with the media is to join them. How else can the presence of Cristal Li in the Hong Kong Stadium press box during Peter Gabriel's concert last week be explained? Li, accompanied by social columnist Ong Chin Huat, spent more than 90 minutes in the box listening to the concert. Clad ina red cloak with a leopard print lining and high black stiletto-heeled boots, Li stood out sartorially from the ranks of her fellow reporters. With those in the plush corporate boxes on either side wolfing down free food and champagne, many wondered why the well-connected Li stayed in the austere press area where Carlsberg was selling at $40 a can, unless it was to show solidarity with her friends in the fourth estate. FOLLOWING last week's item which said that Central's The Time Is Always Now was moving on with a forthcoming sale to some mainland gentlemen, co-owner Ashim Golding was on the phone insisting that as far as she and her partners were concerned, it certainly was not. This shows that contrary to scientific claims, Time can stand still, at least in Wyndham Street. STUNG by criticism that taking a flight in China is more dangerous than a midnight stroll through New York's Central Park,aviation authorities on the mainland are trying to improve things. Passengers at Shanghai's Hongqiao Airport are being handed a ''Service Evaluation'' questionnaire as part of the authority's ''Civility at Airport Movement''. The sheet promises that staff will serve passengers cordially and asks them to fill out the questionnaire on airport services. Under the grading of good, fair and poor, passengers are asked to rank a number of services including telephone information, signage, and duty free shopping. But one category in particular demonstrates the change in attitude. Next time your flight makes an unscheduled stop without its landing gear or suddenly changes course for Taipei - you can jot down your comments on the pamphlet under the heading ''Fright Information''.