For most of those people who are familiar with it, the SS insignia is an unwelcome mark, a symbol of hate.
The logo is a 'Nazi symbol signifying the Schutzstaffel (SS), Heinrich Himmler's police forces, whose members ranged from agents of the Gestapo to soldiers of the Waffen SS to the guards at concentration and death camps', according to an online database belonging to the Anti-Defamation League, a US-based non-profit organisation.
Neo-Nazis and racist skinheads are the two groups that still use the logo, the group said. Rabbi Stanton Zamek, of the United Jewish Congregation of Hong Kong, said: 'After the Nazi version of the swastika ... it's probably the second-most recognisable symbol of the Nazi regime.'
The 'China Top Brand' logo, he said, was 'so close to that infamous symbol that anyone with ... knowledge of that era of history, that's what they'll see as soon as they look at it.'