They come from far and wide to watch the Sevens and not just the fans.
The journalists, photographers and broadcasters are also a diverse and culturally rich bunch.
Two Hindi-language radio stations are among the 375 accredited media, while a veteran Fijian announcer who started covering the Sevens in 1977 is back again.
There's a healthy Sri Lankan contingent plus Koreans, Japanese, British, French, Americans... you name it. A Bulgarian journalist would have been here as well, but his visa fell through at the last minute and he was left stranded in an Italian airport.
'Considering the tough economic times and the recent Sevens World Cup, it's a very strong turnout,' says Hong Kong Sevens media consultant Sean Moore, who had to turn away 35 reporters and photographers because of limits on numbers.
Graham Eden, from Fiji Broadcasting, is providing commentaries on more than 25 matches to satisfy an almost insatiable interest across Fiji's 30 inhabited islands. On his first visit here 32 years ago, he called the action as Fiji beat Marlborough in the final to win the first of their 11 titles.