Who is behind it? Dressed like a 1920s gangster, Romano Ricci wears his signature hat and suit like a woman wears an unforgettable fragrance - well cut and fitted like a glove. Ricci does, after all, come with an impeccable pedigree. The 30-year-old great-grandson of Nina Ricci of the eponymous couture house and grandson of perfumer Robert Ricci, creator of L'air du temps, Romano has launched three fragrances in collaboration with Dior perfumer Francis Kurkdjian. What's the spin? 'I really felt the need to create emotions through fragrances,' Romano says. 'I wanted to modernise the romanticism of Shakespeare's Juliette and bring it into the 21st century. Juliette's romanticism, sensitivity and naivety coupled with today's education and modernity makes her a very complex, contemporary character and you cannot define her.' Romano says the name, Juliette Has a Gun, is an analogy for fragrance as a weapon of seduction. Details are important to Romano, who has put the same creative passion into the packaging as he has the perfume. 'The best fragrance is the effect it creates. It's the same as clothes being cut in a certain way. There has to be consistency and quality in the packaging and materials.' Tell us about the three fragrances: Moroccan rose is essential to the formula of Miss Charming which has fruity notes mixed with lychee and musk to make it fun, light and refreshing. Lady Vengeance is more sensual and marries patchouli, Bulgarian rose and vanilla. Citizen Queen is the latest in the trio and was created by Romano. It contains 150 ingredients including rose, amber and violet. It is 20 per cent concentrated, so it is long-lasting. Anything else? Romano is a semi-professional racing driver. 'I find I can translate what I have learned on the track into business. In racing, precision is so very important and so is finesse - to have sensitivity to what happens with a car. And the same goes for business.' Where can I buy it? Lane Crawford, Pacific Place and Times Square.