Amah Rock is still doing well in its quest to become one of the seven new natural wonders of the world, but unless it gets an official sponsor soon it will have to drop out of the race.
On its perch high above Sha Tin, the 15-metre stone pinnacle is in the top 77 natural formations - 11 from each of seven categories in the global internet poll - from which a final shortlist will be chosen for judging.
It also ranks second in its own category of Caves, Rock Formations and Valleys, behind Djavolja Varos or Devil's Town - an area of earth pinnacles in Serbia - and ahead of the much better known Grand Canyon in the United States and Uluru or Ayer's Rock in Australia.
But the organiser, the New7Wonders campaign, has warned that it risks being dumped when the contest enters its next phase in July.
In a letter to Hong Kong Tourism Board chairman James Tien Pei-chun, the non-profit foundation led by Swiss adventurer Bernard Weber wrote: 'We must notify you that a nominee can only advance to the next stage of the campaign if it is being officially supported through an Official Supporting Committee (OSC).
'At the moment, Amah Rock does not have an OSC in place, and if nobody comes forth from Hong Kong to support Amah Rock, it will ultimately be suspended from the campaign - which is something I am sure you would like to avoid.' It added that as chairman, Mr Tien was eligible to form a support committee and urged him to get the process started.
The Tourism Board said it had received the letter and was seeking further information.